GeneralsJoes was sent a Press Release regarding the licensing behind the Transformers and G.I. Joe brands in 2009. Check out the full press release below!
HASBRO GEARS UP FOR BIGGEST BLOCKBUSTER SUMMER
IN COMPANY’S LICENSING HISTORY
Thousands of TRANSFORMERS and G.I. JOE Licensed Products to Land on Retail Shelves Around the World as Highly Anticipated Movies Hit Theaters
PAWTUCKET, R.I. – June 2, 2009 – The Entertainment & Licensing Division of Hasbro, Inc. (NYSE: HAS) today announced that the combined licensing programs supporting the movie releases of TRANSFORMERS: REVENGE OF THE FALLEN and G.I. JOE: THE RISE OF COBRA has surpassed Hasbro’s licensing milestones based on the number of deals signed, variety of products spanning major licensing categories, and retail distribution of the goods worldwide. Hasbro will arrive at the Licensing International Expo in Las Vegas on June 2, 2009, with more than 350 licensees on board to bring TRANSFORMERS and G.I. JOE movie-related products to market this summer and beyond.
In association with Hasbro, the new DreamWorks Pictures and Paramount Pictures live-action movie, TRANSFORMERS: REVENGE OF THE FALLEN, will debut on June 24, 2009 followed by G.I. JOE: THE RISE OF COBRA from Paramount Pictures and Spyglass Entertainment on August 7, 2009.
“Two back-to-back releases of live-action films based on Hasbro’s powerhouse boys action brands has created the perfect global storm from a licensing perspective,” said Bryony Bouyer, Senior Vice President of Licensing, the Americas at Hasbro. “The combination of these time-tested, proven brands supported by major theatrical premieres presents a rare opportunity for licensees to confidently drive new and innovative products into the worldwide market.”
The TRANSFORMERS and G.I. JOE movie-related licensing agreements will offer products that appeal to consumers worldwide from men to women and children with something to fit every budget across all major categories from sporting goods to electronics; apparel, accessories, domestics and footwear; publishing, social expressions and school supplies; and video games. A wide variety of these Hasbro-licensed items will be showcased at the Licensing International Expo in Hasbro Booth #1825.
New screenshots have come across the wire courtesy of Team X-Box! These great screens give us our first glimpse at the video game rendered Snow Cat as well as some nice shots of the Resolute style HISS and some cool action images as well. Click here to check out the article or simply view the images below:
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I’ve also put a few of the older shots in there, too, just to keep them all together.
Along with the extended Attack on Paris clip, a new TV spot also aired at the MTV Movie Awards and Great Scott! from HissTank.com was able to capture it on his DVR and got it uploaded and embedded to Photobucket!
Check out his original post here, or watch the embedded video below.
Kudos to Great Scott! for getting this online, and thanks to The Terror Drome for the initial report!
Taking a bit of a break from the great “Rise of COBRA” debate, the Terror Drome has found some images that I think almost everyone can agree on… these are some great images of some fantastic looking toys. I’ve seen lots of complaints lately about Hasbro’s distribution and marketing philosophy, but anyone at all who has any doubt whether or not Hasbro listens to the fans or has our best interests at heart just needs to look at these two 7-packs.
Hasbro did NOT need to do these. The retailers are full steam ahead with the movie…Hasbro is full steam ahead with the movie… yet, purely as a bone for collectors, they put together 14 figures that are, by and large, tops on many collector lists. Not only did they put them out, but they did some beautiful work. Yes, there’s a lot of existing tooling, but done in such creative ways that it almost doesn’t matter. These figures are looking great. What a fantastic send off to the Anniversary line as the property moves forward.
Check out the Terror Drome story here, or just sit and gaze at the images below.
I know a lot of folks are ranting and raving about the accelerator suits in the Joe movie…I’ve said my piece about them in several different places, and don’t really feel like reiterating here…but I just want to make sure everyone realizes. At Toy Fair, Hasbro talked specifically about the Accelerator Suits, and was very clear about something:
They are only used in one sequence in the entire movie.
The Joes will not be wearing these things for 2 hours. Personally, I don’t have any real issues with the Accelerator Suits in concept. I will admit the CGI looks a bit sketchy…but anyone who has any fears about cyborg powered Joes taking over the entire film, don’t. At most I’d estimate it’s a 15 – 20 minute sequence and that’s about it, the rest of the time will be spent with the familiar reactive armor gear (black suits with armor padding) or standard military equipment.
The reason they are being featured so prominently in the trailers in this latest clip is because they’re flashy, and they show off the effects that we can expect. Well, hopefully, they show off better effects on August 7th. :shifty:
Anyway, just didn’t want people to be getting all wigged out over what is essentially a short sequence in the movie.
Following up the posting of the extended clip for “Attack on Paris”, MTV.com has posted a “flipbook” of over 50 images, which gives us various freeze frame screen shots of the TV spot. Click here to check ’em out!
GameTrailers.com has posted a brand new, nearly two-minute long trailer for the upcoming G.I. Joe: The Rise of COBRA video game by Electronic Arts. Check it out here, or just look at the embedded video below. Rock on!
The MTV.com Movies blog now has a post up regarding their exclusive edited clip “Attack on Paris”. Turns out, a fuller, more in depth exclusive clip will be airing during the “pre-show” for the MTV Movie Awards Sunday at 7:00pm Eastern Time. The clip will be viewable online after its debut during the pre-show, but that is where it will debut.
This edited version of the clip was simply to give viewers a “taste” of what’s to come with the full one on Sunday.
Joefans tune into MTV Sunday at 7:00pm to get an eyeful of the full clip! Click here to read the article for yourselves.
