by generalsjoes | Feb 13, 2011 | G.I. Joe, G.I. Joe 25th Anniversary, G.I. Joe Toys, G.I. Joe: Renegades, Pursuit of COBRA, Show and Convention Coverage, Toy Fair 2011
With a big thanks to The Terror Drome who clued me in to the fact that Hasbro had included the presentation slides with their images they sent along yesterday, and I just never dug deep enough! Apologies all around.
Below are the images from Hasbro’s Joe presentation, which gives the assortment lowdowns, the release dates, and some press images that have not yet been revealed. Two headed Renegades Cobra Commander FTW! 😉
no images were found
by generalsjoes | May 6, 2010 | G.I. Joe, G.I. Joe Convention, G.I. Joe Toys, G.I. Joe Video Game, G.I. Joe: The Movie, JoeCon 2010, Pursuit of COBRA, Show and Convention Coverage
One of the biggest incentives to going to the Convention this year was the fact that the first 500 convention goers got a free tour of the Hasbro offices! Having this tour with Botcon a few years ago, I kind of knew what to expect, but I still came away with some awesome information and experiences from the Joe side. The tour was broken up into several groups of 20 people, and we were each marched around various tour locations and given a great presentation at each stop.
I will do my best to remember what the various sections were, but please bear with me if my memory is fuzzy. It was damn early in the morning after an equally damn late night the night before! I will post pictures where pictures were allowed, but keep in mind, some places did not want photography. Click on the Read the rest of this entry link below to check it all out! Beware, this post is image intensive.
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by generalsjoes | Feb 10, 2010 | G.I. Joe, G.I. Joe Toys, G.I. Joe: The Movie
With thanks to the guys at Hisstank for digging it out, and big thanks to SeekingAlpha.com for offering a transcript of Brian Goldner’s Earnings report, which we spoke a bit about yesterday. Mixed in amongst the call transcript were some very interesting bits of information:
- “In motion pictures, with more than $1.1 billion in box office revenue between Transformers and G.I. Joe, and strong product sales in 2009, we are working with Paramount on Transformers 3 and G.I. Joe 2. In addition, we are pleased to add Sony as a studio partner as we reached an agreement to develop Risk as a major motion picture.”
- “The total brand performance of Transformers, G.I. Joe, and Nerf delivered double digit growth in 2009 across multiple product categories. Transformers had a record year posting $592 million in revenues, a 23% increase from our last movie year in 2007. G.I. Joe recorded revenue in excess of $125 million and Nerf continued its growth, increasing 25% driven by continued growth in the US and the expansion of the brand internationally.”
- “We are working on Transformers animation and would certainly see some Transformers both the opportunity for the classic Transformers as well as some new Transformers episodes to get out some time this year. I will tell you we’re also working on G.I. Joe the second movie and looking at animation whether that’s for late ’10 or ’11, we’ll make some decisions on that. Transformers 3 as a motion picture we’re well underway and working on a script, working with Michael Bay and Paramount.”
- “I think one of the big mistakes we made on G.I. Joe was really just in the price point. It really had less to do with the enjoyment of property. In fact if you look at the DVD sales they were quite strong and property performed really well. At the lower price points G.I. Joe has performed very well, in fact we shipped G.I. Joe product in the fourth quarter and feel very good about, we did some research with consumers and see great consumer appetite for the brand.We’ve begun work on the second film as well as looking at television. For us it was more a matter of probably ignoring some of the price point challenges that are out there from a consumer spending standpoint as we developed the line 18 months ahead of the movie launch.”
So, it sounds like we’re full steam ahead on the G.I. Joe animated series, and may even see something late this year (but more likely early next year). Also, G.I. Joe 2 is on target for 2012. Very interesting to see that the Hasbro CEO recognized the price point difficulties with the Rise of Cobra line, which is hopefully an indication that prices will remain competitive for the next installment of G.I. Joe later this year.
Hopefully we’ll get even more great information Saturday at Toy Fair. Rest assured, GeneralsJoes will be there in the thick of it.
by generalsjoes | Feb 8, 2010 | G.I. Joe
According to RTTNews, Hasbro is reporting 77% Profits, boosted by their forays into Hollywood and by licensed boys brands leading the pack. Also, TFormers.com gives a bit more detail about the report, reporting a 16% increase in boys toys over the last year.
Considering the economic outlook for the country, this is a pretty good report and evidence that Hasbro is wethering this economic storm pretty well.
by generalsjoes | Nov 11, 2009 | G.I. Joe
HASBRO’S G.I. JOE BRAND JOINS FORCES WITH
TOYS FOR TOTS AND ACTOR DENNIS QUAID
IN AN IMPORTANT HOLIDAY MISSION
Be a Hero and Help Deliver the Magic of the Holidays to Less Fortunate Children
PAWTUCKET, R.I., November 10, 2009 – Over 14 million children live in poverty in the United States. They need a hero this holiday season and here to answer the call of duty is the G.I. JOE brand from Hasbro (NYSE: HAS).
Hasbro’s G.I. JOE brand, the Marine Toys for Toys Foundation and actor Dennis Quaid are joining forces to help make this holiday season a little brighter for less fortunate children. For every G.I. JOE: The Rise of Cobra toy purchased at stores from November 11 through November 26 (Veteran’s Day through Thanksgiving), Hasbro will donate a new toy (up to 300,000 toys with a minimum $3.99 value) to Toys for Tots.
Actor Dennis Quaid, who plays ‘GENERAL HAWK’ in the 2009 blockbuster film G.I. JOE: The Rise of Cobra, from Paramount Pictures and Spyglass Entertainment, in association with Hasbro, will voice a national radio spot, due to premier on Veteran’s Day, November 11, to help raise awareness for this campaign and the positive impact The U.S. Marines and Toys for Tots make on the lives of children.
“As long time supporters of Toys for Tots, we recognize and applaud the important work the organization does on behalf of economically disadvantaged children nationwide,” said John Frascotti, Hasbro’s Chief Marketing Officer. “In working with Toys for Tots once again this year, they were very clear that new toys for the children they serve would be in greater need than ever during these difficult economic times, and we are pleased to step up and do our part.”
“We know this year will be especially hard on families as many have already started to significantly tighten the purse strings,” said retired Marine Corps Major Bill Grein, USMC (Ret), vice president of marketing and development for the Marine Toys for Tots Foundation. “These families need a hero this holiday season and Hasbro is it. Their generous gift of toys and games will enable us to deliver the magic of the holiday season to many of our nation’s neediest children.”
For more information about how you can help make a difference, please visit www.gijoe.com.
About Hasbro
Hasbro, Inc. is a worldwide leader in children’s and family leisure time products and services with a rich portfolio of brands and entertainment properties that provides some of the highest quality and most recognizable play and recreational experiences in the world. As a brand-driven, consumer-focused global company, Hasbro brings to market a range of toys, games and licensed products, from traditional to high-tech and digital, under such powerful brand names as TRANSFORMERS, PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, CRANIUM and WIZARDS OF THE COAST. Come see how we inspire play through our brands at http://www.hasbro.com.
About The Marine Toys For Tots Foundation
The Marine Toys for Tots Foundation is a not for profit organization authorized by the U.S. Marine Corps Reserve to provide fundraising and other necessary support for their annual Toys for Tots Program. Now in its 62nd year, Toys for Tots provides hope and happiness to economically disadvantaged children through the gift of a shiny new toy during the Christmas holiday season. Our gifts offer these children recognition, confidence and a positive memory they will cherish for a lifetime. Many of the gifts we provide, such as books, games and sports equipment, make a significant contribution to the educational, social and recreational interests of these children. In 2008, Marines distributed gifts to 7.6 million children in over 650 communities nationwide. The Marine Toys for Tots Foundation relies on individual donations from the American public and is supported by corporate sponsorships. For more information, visit www.toysfortots.org.
