I remember it like it was yesterday… not only was my team playing the biggest game of the year, but G.I. Joe: Retaliation was poised to launch their huge Super Bowl TV spot, introducing the viewing public to the wonders of flying mountain ninjas.
This year, not so much.
Not only is my team not in the game, but from the sounds of Latino Review, G.I. Joe: Retaliation will not return to the big stage for a second go at an its marketing campaign. I’m not quite sure if this is a good thing or a bad thing yet. Actually, correct that. I know it’s not a good thing. But is it terrible?
We’ve already had over 12 months of G.I. Joe: Retaliation advertising blitz, is one more commercial during the Super Bowl going to provide any additional bang for the buck, or will it simply be a reminder to folks of what happened in early 2012?
I suppose time will tell what the affect is, but I almost wish Paramount was jumping back in with both barrels blasting instead of treading on eggshells hoping to not remind folks about the delay. Thanks again to Latino Review for the information.
So did you think 2012 was a slow year for G.I. Joe? While the fine folks behind the What’s on Joe Mind Podcast did drop down their recording schedule a bit to accommodate a slow trickle of Joe news, there were still many exciting G.I. Joe events to talk about.
From animated voice actors to movie news and toy reports, What’s on Joe Mind covered the gamut of G.I. Joe news and events for the year.
Even with a much slower recording schedule in the back half of 2012, it was tough to pick out 12 isolated episodes, but with Gary and Mike’s help, somehow I made due.
Click the Read the Rest of the Story link below for the full list!
Initial reaction upon viewing the third theatrical trailer for G.I. Joe: Retaliation is that… there wasn’t a whole lot of new angles to this thing. Of course, that’s expected. We’ve already seen a few domestic and international trailers, and a few TV spots. At this point it’s going to be tough to get new footage out there without starting to reveal key components of the story.
However, we did a few cool new snippets of action.
The opening scene of Jinx and Snake Eyes walking across the mountain and hooking their grappling hook was something we hadn’t seen before. We also know at this point that they are heading into a battle with Storm Shadow. One assumes that they probably win this battle and that it’s Storm Shadow they are carrying in a glorified “body bag” as they swing away from the Red Ninja.
Scenes with the ambush on G.I. Joe and the president are all taken from previous trailers, though they’re cut somewhat differently and more quick-paced, leading me to believe this trailer is more focused on action than plot exposition.
We see a President with a sense of humor, poking some fun at North Korea, and the opening of the weaponized briefcase is a bit more elaborate than we’ve seen in previous footage.
London’s destruction seems more developed and a bigger focus here as well, with several shots of the country exploding from various different angles.
Fantastic scenes of Cobra invading domestic soil seem to be a bit longer as well, with an extra unfurl of the Cobra flag over the nation’s capital, and what feels like an extra second of the HISS Tank menacingly rolling down the street. My eyes might be playing tricks on me, but it felt like these scenes were a bit longer here than in previous trailers.
The Roadblock/Duke exchange about needing a new catch phrase kicks the music up a notch and we get a series of very well-cut scenes with some new footage. Cobra Commander striding towards the camera is an excellent one, as is a great shot of the Cobra helicopter flying away from the camera with some thrusters in back.
We see the Ripsaw tearing stuff up with rocket launchers, and SPOILER ALERT!!11! Cobra’s Mass Driver satellite gets nuked in orbit (it’s the only way to be sure). These all feel like scenes that we have not witnessed previously.
Trailer closes with some more Bruce Willis/Joe Colton wise cracking, but focusing on his retirement with some nice Lady Jaye/Colton head-bashing mixed in.
Overall I thought it was another great trailer. I’m not sure if Jon Chu himself is directly involved in the editing of the trailers (I suspect he is) but if so, his background in dance choreography and action mixing with music helps immensely in selling these films. Loved the music, loved the transitions, loved the chosen action sequences. No this trailer did not give us a wealth of new insight about the film, but with some added footage and some tweaked editing, it was a really fun 1:44 of G.I. Joe, and it feels like it’s been way too long since we had that. Check out the embedded trailer below, and a gallery of screen shots at the bottom.
Below are some screen caps…I do apologize, they are not of the best quality, but did reveal some neat details I hadn’t necessarily seen before. Do with them what you will.
I am on the road, but wanted to get this news out… full analysis coming this afternoon. For now, hit up the latest and greatest G.I. Joe: Retaliation trailer on Yahoo Movies!
Yes I just watched it on my phone, and yes my ass has been suitably kicked. Be back here for proper discussion in about 90 minutes!
EDIT – Because of the obnoxious auto play, the trailer is now hosted after the jump.
Hooo buddy! Let the excitement kick off again! Hot off the GIJoeMovie Twitter feed, it looks like we all have a reason to watch Entertainment Tonight again, as the first look at the brand spanking NEW G.I. Joe: Retaliation trailer will be hitting tonight!
For G.I. Joe fans who have been following the property for only a few short years, this may come as a surprise, but believe it or not, there was a time, not very long ago, where Roadblock wasn’t a household name. In fact, he wasn’t even on Hasbro’s radar. A victim of lost trademarks, it seemed inevitable that Roadblock would simply fade from the consciousness of the G.I. Joe faithful and no longer be a major part of ongoing canon.
Sure didn’t turn out that way, huh?
I must give credit to long time Joe buddy Todd of Magnum 6 Delta for prompting me to put this post together, and considering the G.I. Joe: Retaliation motion picture on the horizon, and the potential for redefining the core characters of the Real American Hero brand, the timing couldn’t be better. Click the “Read the Rest of this Story” link below to check out the full article.
