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Across the country diehard G.I. Joe fanboys have already been hitting advanced screenings and late shows for the new G.I. Joe: Retaliation film, but for the rest of the known world, the official release date for G.I. Joe: Retaliation is TODAY.

Reaction to the film across the G.I. Joe fandom has been widely positive, though admittedly mainstream critics have been pretty harsh.  I have posted my own thoughts in the form of a spoiler-free review on the G.I. Joe: Retaliation review page, and I’ve got a spoiler-filled one coming later on.  I figured I’d wait until official release to get that one out to folks, because I have a lot to say based on specific plot points and character aspects.

This also marks the completion of my “Road to Retaliation” event, where I posted daily reviews every single day for pretty much 30 straight days leading up to this film.  It was a pretty exhausting project, but I’m glad I was able to stick with it, and judging by my web traffic, everyone else is pretty happy about it, too!

At the end of the day, I’m thrilled that G.I. Joe fans seem to be enjoying and appreciating the merits of G.I. Joe: Retaliation, but in my mind, the box office is the most important thing.  Let’s all cross our fingers and hope that the International movie going public flocks to this film and ensures that G.I. Joe is a viable brand going forward.  I think we can all agree that whether or not G.I. Joe: Retaliation was a great film, it could serve as an excellent launching point to an even better Hollywood franchise going forward.  I desperately hope it has the chance.

Meanwhile, here’s a little flashback to an earlier day… Machinima’s first look at G.I. Joe: Retaliation.  Pretty cool to look back on it now.