Especially compared to the frenzy of social media and internet updates we had seen for several months running, the silence regarding G.I. Joe: Retaliation over the past month has been deafening, and honestly I think it will continue to be that way probably until closer to the end of the year.
We talked about this a little bit during last night’s recording of the What’s on Joe Mind podcast, and I feel pretty comfortable saying that once we hit the Super Bowl, we will probably see another trailer (hopefully with some different footage) and I think promotion will seriously ramp up at that point for the March release. Until then, though, I think things will remain relatively quiet.
However, G.I. Joe: Retaliation director Jon Chu did speak with New Media Rockstars, speaking mostly about new projects with superstar Justin Bieber, but also touching quite a bit on G.I. Joe: Retaliation as well. Mr. Chu repeated much of what he said to GeneralsJoes a while ago, repeating that none of the film delay was due to Channing Tatum or fears about the film’s performance, merely relying on the ever-changing technology and implementing some 3D elements.
There isn’t a whole lot of new information, but with the G.I. Joe community being somewhat starved for Retaliation updates these days, we will take what we can get. Check out the full interview right here.