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Well, lookee here.

As the NFL playoffs ramp up towards the Super Bowl in two weeks, promises to be a destination website for millions of fans around the world…just in time for some well placed advertising right on ESPN’s website:

Very cool, huh?  Well, the whole Joe Pa death thing isn’t so cool, but I dig the advertising blitz hitting already.  Let’s hope the Super Bowl spot and some TV spots are just around the corner.  Kudos to the Retaliation team for getting this marketing push going already!

Thanks to Jay from Carded Heroes for bringing this to my attention.