While most of us stumbled upon it last week, Hasbro officially unveiled GIJoe.com yesterday along with Official G.I. Joe accounts across three social media platforms, Facebook, Twitter and Instagram.
Their Instagram account has already been busy, posting several awesome pieces of new artwork geared around their G.I. Joe: Classified line, and other accounts have emphasized a week full of reveals and news, culminating in a Fan Friday event at 12:30pm on Hasbro Pulse.
While my own schedule is unpredictable, I strongly suggest you closely follow both GeneralsJoes.com and The Full Force for the latest up-to-the-minute news and intel from Hasbro and G.I. Joe!
Further casting aside the shackles of Hollywood tie-ins, GIJoe.com has undergone a total remodel to reflect the current theme for The Pursuit of Cobra! With a much cooler blue color pallet, a new Cobra Commander wallpaper, links to the latest Operation: HISS webisodes, and some awesome images, we can now consider ourselves full into Pursuit of Cobra mode.
For some it’ll be a very welcome shift. While I loved much of what the Rise of Cobra toyline had to offer, I’m also eager to step forward into the amazing Pursuit of Cobra line, and really love the look of the site.
Check it out right here!
Along with the Join the Team promotion, Hasbro has also totally revamped the GIJoe.com website with new wallpapers, some awesome new animated intro’s and a bunch of great cosmetic changes. You can view upcoming Rise of COBRA toys, buy The Pit or the Night Raven, or just have fun cycling through the different options at the opening screen. It’s very cool.
Below I’ve mirrored images from the G.I. Joe Intel section as well as the wallpapers, just to show how freaking cool the artwork is. Anyone who has been talking bad about the quality of the art in recent releases needs to take a long, hard look at this stuff. Gorgeous.
In celebration of the upcoming G.I. Joe: The Rise of COBRA motion picture, GIJoe.com has launched a contest to “Join the Team”! This contest is for children aged 6 – 12 (or in Germany aged 7 – 12) and gives the child the opportunity to join the G.I. Joe or COBRA team and create a unique character for themselves. Entries will be judged, and the winners will receive custom figures of themselves as a 3 3/4″ G.I. Joe figure! Click here to go directly to the contest page.
While us adult collectors are out of luck, pass the word onto your kids, your relatives, or anyone else and join the fun!
Leading up to The Rise of COBRA, GIJoe.com has undergone a massive facelift, totally redesigning the look and feel of the website, while adding a ton of content and neat features. New wallpapers, a very cool timeline, and a bunch of additional content to keep any Joe fan busy for a long time! There is a ton of cool new stuff to investigate, so start clicking!
