by generalsjoes | Feb 13, 2010 | Toy Fair 2010
Forgive the brevity, I’m posting from my Blackberry at the Hasbro event. Just one quick tidbit… In years past we’ve received press kits on a USB key. This year they will be sending out ftp info to sites @ 6:00pm. Keep your eyes open!
by generalsjoes | Feb 12, 2010 | G.I. Joe, G.I. Joe Toys, Pursuit of COBRA, Toy Fair 2010
HASBRO’S G.I. JOE BRAND EMBARKS ON ITS NEXT MISSION AS THE ICONIC TOY LINE SETS IT’S SIGHTS ON “THE PURSUIT OF COBRA” IN 2010
PAWTUCKET, R.I. (February 12, 2010) – Yes, “knowing is half the battle.” But in 2010, the other half of the battle is getting your hands on the latest G.I. JOE action figures and vehicles! As excitement for last summer’s blockbuster movie G.I. JOE: THE RISE OF COBRA remains high, Hasbro, Inc. (NYSE: HAS) launches a new line of G.I. JOE toys that captures the passion and exhilaration that have been a signature part of the brand for more than 45 years.
In 2010 THE PURSUIT OF COBRA line finds the heroic G.I. JOE team on the heels of the evil and menacing COBRA organization. Beginning in the fall, the G.I. JOE brand embarks in THE PURSUIT OF COBRA in four new battlegrounds: Desert, City, Jungle and Arctic. The new convoy of toys includes covert and technologically advanced 3-¾-inch action figures and vehicles themed to these new assignments. The vehicles are outfitted with surprise attack features and hidden weapons systems and are designed to traverse a wide range of terrains. The vehicle line also includes an updated version of the H.I.S.S. Tank, the iconic vehicle from the 1980s G.I. JOE vs. COBRA saga. THE PURSUIT OF COBRA line will also feature a new packaging look that blends classic elements from the brand’s iconic 1980s era with a modern, high-tech aesthetic that embodies the near-future global fantasy.
In addition to highly articulated new action figures and awesome vehicles, staples of the iconic brand, the G.I. JOE toy line introduces two new expressions in 2010. The new G.I. JOE 3-3/4-inch MOBILE MECH Suits feature an exclusive figure and give kids the opportunity to customize new high-tech action figure armored suits to their own specifications. For fast action play the new G.I. JOE 3-3/4-inch RIP ATTACK Vehicles feature a rip launcher to send these new vehicles on their way into the next G.I. JOE vs. COBRA mission.
Hasbro’s licensing program will also continue to support the G.I. JOE brand in 2010 with innovative, entertaining products across multiple categories, including publishing with a series of comic books from IDW as well as a variety of seasonal items.
Yo Joe!
To read the FULL DETAILS for upcoming assortments for fall, 2010, click the “Read the Rest of the Story” link below!
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