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Toy Fair Report Part 1 – Pursuit of Cobra Figures

Toy Fair this year was a subdued affair, with it being a non-movie year and at a slower pace than 2009, but that didn’t reflect in the enthusiasm of the Hasbro reps, or in the level of product.  Yes, a lot of what we’ve seen here has already been seen, but that doesn’t take anything away from the beauty of some of these Pursuit of Cobra toys.  These things are just amazing.  You think the pictures look nice?  In person, they will blow you away.
The lowdown for the rest of 2010 is essentially 2 waves of main line figures, 2 waves of Alpha vehicles, and 2 waves of Bravo Vehicles.  Single packs MSRP is $5.99, Alphas are $14.99, Bravos are $24.99, and the Mech Suits are $19.99.
The best thing shown today, by far, though were the Resolute 7-packs.  Being solicited as online exclusives ( the same vendors as the COBRA Island 7-Packs) they do a great job blending new and existing tooling and getting a great representation of the Resolute characters.  All of these items should start hitting for August store resets and will be sold throughout the rest of 2010.  The images for the first two waves of single pack figures are below…
Pursuit of Cobra Single Packs – Wave 1
Wave 1 consists of:

  • Duke (Jungle Assault) – Same as we saw, with a new retooled head (that looks great)
  • Snake Eyes (Desert Battle) – Same as we saw.  Timber features a play action tail…when pressed down, his jaw opens and head turns!
  • Snow Job (Arctic Threat) – Same as we’ve seen.
  • Beachhead (City Strike) – Appears to be the same as was shown at JoeCon
  • Alley-Viper (City Strike) – Tooling from the Cobra Island version, but in awesome new gray and red paint scheme.  Also comes with Resolute Alley-Viper helmet and goggles!
  • Firefly (City Strike) – Same as we’ve seen
  • Cobra Commander (Jungle Assault) – Chase figure.  Will NOT be impossible to find.  Not as hard as the Clear Wraith, probably more along the lines of white/black coat Dr. Rex Lewis.  The retail version will NOT come with that cool as hell HISS Drone.  Hasbro is trying to figure out where to work that into the line.
  • Storm Shadow (Desert Battle) – Obviously quite different than the version we thought we were getting, but still looks pretty amazing.  Uses RoC Arctic Storm Shadow tooling underneath some cool new ceremonial gear.

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Wave 2 consists of:

  • Dusty (Desert Battle) – New tooling with swappable heads!  One has a great looking gas mask and the other one is uncovered.  Some very nice looking gear.
  • Recondo (Jungle Battle) – Same as we’ve seen from JoeCon.
  • Destro (Arctic Threat) – Appears to be the same one from JoeCon
  • Snake Eyes (City Strike?) – I’m guessing on the “City Strike”.  I know we’ve already gotten a City Strike version, I honestly have no idea where this one fits, just that he looks pretty cool, even for just another Snake Eyes.  The armor looks kinda clunky, and he actually doesn’t blend remarkably well with the rest of the PoC theme, but something about him does look kind of neat, and kind of “Sigma 6” in a way.
  • Zartan (Desert Battle) – Almost the same as what we’ve seen, but with a new non-Arnold Vosloo head sculpt.
  • Jungle-Viper (Jungle Assault) – Same bad assed sniper that we saw from JoeCon,

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Of course, obvious by their absenses are Ripcord (Desert Battle), Storm Shadow (Jungle Assault), Shadow Tracker (Jungle Assault), Scarlett (City Strike), Heavy Duty (Desert Battle) and Duke (Arctic Threat).  There may have been others missing, too, that I don’t recall off the top of my head.  Hasbro couldn’t verify any future status, but seemed pretty confident that figures which contained a lot of tooling would see future release in the line, most likely in 2011.  I know that’s small comfort to the fans who are out there clamoring to see some of these great looking figures, but that’s all we have at this point.  If I had to guess, I’d say figures like the City Strike Scarlett and Desert Battle Heavy Duty are probably destined for the scrap heap, simply because no new tooling was really invested in any of their production.  However, figures like Ripcord, Shadow Tracker, Arctic Duke, etc… will probably come out in one way or another, whether it’s their gear being included with someone else, or perhaps just a different head sculpt and different character.
Here’s hoping there’s a bit more intel at JoeCon.
Click the banner above for the full Toy Fair 2010 lowdown with all the information you would ever want to know about G.I. Joe for 2010.

Toy Fair Update – First Picture Push

I’m on a tight timeline, so you’ll have to excuse the rushed nature of these images, I promise I will take time to refine, crop, and organize them better as the weekend goes on (when I’m not running close to the wire for catching a train back home).
Until then… here’s what I got.
Resolute Figures
Not much was show on the presentation floor, and we don’t have official press pics yet.  Here are Flint, Zartan, and Scarlett:

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Pursuit of Cobra Figures
Not everything was on the floor, but here’s what I’ve got for them, too, scatters of both Wave 1 and Wave 2:

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Pursuit of Cobra Vehicles
Also, scatters of Wave 1 and Wave 2 for Alphas and Bravos:

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Pursuit of Cobra Mech Suits
Scattered images of the the Joe and Cobra Mechs:

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The Pursuit is still on! Hasbro Press Release confirms fall lineup for G.I. Joe

HASBRO’S G.I. JOE BRAND EMBARKS ON ITS NEXT MISSION AS THE ICONIC TOY LINE SETS IT’S SIGHTS ON “THE PURSUIT OF COBRA” IN 2010


PAWTUCKET, R.I. (February 12, 2010) – Yes, “knowing is half the battle.” But in 2010, the other half of the battle is getting your hands on the latest G.I. JOE action figures and vehicles! As excitement for last summer’s blockbuster movie G.I. JOE: THE RISE OF COBRA remains high, Hasbro, Inc. (NYSE: HAS) launches a new line of G.I. JOE toys that captures the passion and exhilaration that have been a signature part of the brand for more than 45 years.
In 2010 THE PURSUIT OF COBRA line finds the heroic G.I. JOE team on the heels of the evil and menacing COBRA organization. Beginning in the fall, the G.I. JOE brand embarks in THE PURSUIT OF COBRA in four new battlegrounds: Desert, City, Jungle and Arctic. The new convoy of toys includes covert and technologically advanced 3-¾-inch action figures and vehicles themed to these new assignments. The vehicles are outfitted with surprise attack features and hidden weapons systems and are designed to traverse a wide range of terrains. The vehicle line also includes an updated version of the H.I.S.S. Tank, the iconic vehicle from the 1980s G.I. JOE vs. COBRA saga. THE PURSUIT OF COBRA line will also feature a new packaging look that blends classic elements from the brand’s iconic 1980s era with a modern, high-tech aesthetic that embodies the near-future global fantasy.
In addition to highly articulated new action figures and awesome vehicles, staples of the iconic brand, the G.I. JOE toy line introduces two new expressions in 2010. The new G.I. JOE 3-3/4-inch MOBILE MECH Suits feature an exclusive figure and give kids the opportunity to customize new high-tech action figure armored suits to their own specifications. For fast action play the new G.I. JOE 3-3/4-inch RIP ATTACK Vehicles feature a rip launcher to send these new vehicles on their way into the next G.I. JOE vs. COBRA mission.
Hasbro’s licensing program will also continue to support the G.I. JOE brand in 2010 with innovative, entertaining products across multiple categories, including publishing with a series of comic books from IDW as well as a variety of seasonal items.
Yo Joe!
To read the FULL DETAILS for upcoming assortments for fall, 2010, click the “Read the Rest of the Story” link below!
(more…)

More details emerge about 2010 Cobra Commander

Thanks to  bluesparrow from HissTank.com who reports that in the latest issue of Toy Fare, the previously revealed Mail Away Cobra Commander will not just be a mail away, but will also see limited retail release on the special Cobra themed card.  They mentioned August release dates for both Cobra Commander as well as the new Cobra H.I.S.S. tank, and also made mention of an upcoming single card Dusty and Alley-Viper!
Considering what we’ve seen from the Pursuit of Cobra stuff so far, I’m really excited to see what they’re doing with the Alley-Viper.  They are really ramping up the accessorization for this new Joe line it would appear, so here’s hoping we get something really bad ass to add to our Cobra armies.

Images emerge for Pursuit of Cobra Arctic Threat Destro

I should have my own review up very shortly, but for now, a few other places have gotten images up of the deceptively cool “Arctic Threat” Destro.  I say deceptive, because on the surface, he really doesn’t look that great, but once you really dig into the figure with the tooling, the removable jacket, and the absolutely amazing frosted paint scheme, this figure is really very, VERY nice.  I’ll let the following images speak for themselves, and will get my own review up swiftly.
The Terror Drome

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HissTank.com

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Another indication of future G.I. Joe packaging change?

The guys over at The Terror Drome have come across an overseas auction, which apparently features a pre-production box for the upcoming G.I. Joe vehicle line possibly appearing on store shelves this fall.

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First thing you can’t help but notice is that the logo and overall blue color scheme are very reminiscent of the Firefly packaging we saw a while ago, which lends more credence to that being something official.
Besides that, I wouldn’t take much from these images, since they are obviously so early in the production phase.  Hopefully we’ll find out more in six days at Toy Fair!