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Kudos to Snake Eyes from HissTank.com for digging up a really cool video that’s been posted at BestBuy.com called “The G.I. Joe Phenomenon”.  Featuring some terrific looks at old school commercials, comics, and toys, Hasbro employee (and G.I. Joe enthusiast) Derryl DePriest gives a great rundown at the history of the toyline leading up to the Rise of Cobra.  A must watch for any Joe fan.

Check it out at BestBuy.com, the link entitled “The G.I. Joe Phenomenon”.