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Kudos to Snake Eyes from for digging up a really cool video that’s been posted at called “The G.I. Joe Phenomenon”.  Featuring some terrific looks at old school commercials, comics, and toys, Hasbro employee (and G.I. Joe enthusiast) Derryl DePriest gives a great rundown at the history of the toyline leading up to the Rise of Cobra.  A must watch for any Joe fan.

Check it out at, the link entitled “The G.I. Joe Phenomenon”.