While Nikki Finke is a reliable source with some inside contacts, we also have a report from Reuters saying that G.I. Joe pretty much dominated the weekend box office, making an estimated $56.2 million in the three day span. Obviously these are all just estimates, something very important to understand.
So really, all of my yammering doesn’t mean squat until Monday, but it’s fun to talk about it, anyway… 🙂
In the end, it’s all out of our control, but I gotta admit, it’s been fun this year sitting back and enjoying the ride.
I gotta say it. Doesn’t anyone else find it soooooo ironic that they could have made a GIJoe movie for far under $100 million that would of been far more the movie us fans wanted, would of had actual story and acting and could have laid down the foundation for a long and successful series?
Now here we are, dealing with a braindead action film (which was still fun and enjoyable)that had so much CGI and destruction that it cost a ton of money and therefore needs a high return to even consider the chance of a sequel. It’s just really bad planning.
And I know many people blame Sommers, but really it was Hasbro’s job to make sure Sommers understood what GIJoe was really about and eventually Hama should of stood up for his fans. But unlike us, it’s just a job to him, not a passion.
I don’t know, I don’t think this is done yet. Someone else will see that teh market is there, just that the package delivered wasn’t really what we ordered. Kind of like they redid the Hulk even though it had dismal returns the first go around. They know that if they do it right, there will be fans.
So while we may never see a sequel to Rise of Cobra, we may actually end up with a new version much closer to what we wanted to start with anyway.
I see where you’re coming from, but from Hollywood’s perspective, they need to make an “event film” to get the interest of the movie going public. If they don’t go way overboard on the CGI and Special Effects, you end up with a generic military action movie which just happens to have “Duke”, “Snake Eyes”, etc…
Internationally, there’s still a very negative outlook on the United States and their military philosophy, so a film like that could potentially tank overseas, which is not what anyone wants. If anything, Hasbro is trying to revitalize the brand internationally, not pigeon-hole it even further.
I would have loved a “down and dirty” straight up military thriller, but I don’t think the American public would be all that interested, and Paramount’s looking for another Tentpole, not an interesting little August film. Hasbro fully expects to bank on the movie to sell millions and millions worth of toys. They gotta make sure millions and millions worth of parents see the movie so they can recognize what their child wants for Christmas. G.I. Joe is still, at it’s core, a child’s brand, so they need to market for that, even if it alienates the collectors, to some extent.