An article posted on Welt Online has given a rundown of Burger King’s upcoming promotions tying in with Paramount and the summer blockbuster movies. They mention G.I. Joe: The Rise of COBRA specifically and had the following to say:
G.I. JOE: RISE OF THE COBRA
“All three of these feature films boast a huge loyal fan base and have carved out a permanent place in pop culture,” added Klein. “Partnering with Paramount has allowed us to go beyond the typical tie-in property sponsorship to create all-encompassing entertainment and promotions that offer our restaurant guests a real piece of the action – in-restaurant, on their televisions, and online. Likewise, the creativity and innovation we bring to the partnership add value to the studios’ movie marketing effort.”
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