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Straight from the floor at Toy Fair, 2014, Bloomberg Television sat down with Vice President and G.I. Joe historian Derryl DePriest to talk about G.I. Joe’s history and it’s present incarnation.

I’ll be honest, it’s not a softball interview.  The host asks some hard questions about G.I. Joe’s military ties, about the role model it sets for boys, and about what the brand is doing to innovate, and to his credit, DePriest answers those questions, but quite artfully.

I find a lot of these interviews to be somewhat “more of the same” but this one stood out…it’s a good five minute watch, check it out.