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Well, not totally, but I think most of us are aware of Funskool and their license with Hasbro for the use of their G.I. Joe characters and tooling.  Some how, somewhere, someone stumbled upon a Youtube  video of an advertisement for Funskool G.I. Joe product that aired in India…and it’s awesome.

A strange combination of Sunbow animation, Funskool products, and even some products that have never been seen under the Funskool banner, this is a pretty neat look at a licensed product from outside the country.

If you’re a relatively new G.I. Joe collector you may not appreciate the impact Funskool had on the hobby from an online perspective.  Back in the day, when G.I. Joe figures were not nearly as prevalent, Corey Stinson and a few other folks took some initiative and was able to get Funskool product in the U.S. for a great price.  American collectors could get Hydro-Vipers, Crimson Guard Immortals, Night Vipers, Toxo-Vipers, and many other figures that closely resembled the domestic product at a fraction of the price.  You did take a chance with the quality of the toys themselves, as many Funskool items had paint slop and wonky joints…but many of us were willing to trade that chance for a relatively inexpensive way to build our armies.

Aside from some of the more common figures, Funskool has become a real focus of some high end collectors as well, with some of the rarer figures fetching some big dollar offers.  It’s really a fascinating piece of G.I. Joe history, and for folks who have nothing to shop for these days, it might serve you well to look at some of these hidden gems in G.I. Joe history:

Check out this great Funskool commercial below!  Thanks to the various folks who pointed it out to me, including Phil from