PAWTUCKET, RI – July 16, 2009 – Hasbro, Inc. (NYSE: HAS) returns to San Diego Comic-Con in 2009 with its iconic properties that have entertained fans of all ages for decades.  Hasbro’s expansive portfolio of brands that have become part of the global pop-culture such as G.I. JOE, TRANSFORMERS, MY LITTLE PONY, and its licensed toy lines based on characters from the MARVEL and STAR WARS universes, will be on display in the Hasbro booth (#3213).

Following are the highlights of Hasbro’s Comic-Con showcase:

G.I. JOE
In 1964, the introduction of Hasbro’s G.I. JOE line created the “action figure” category.  Since then, the G.I. JOE property has evolved, delivering a unique brand of action for each new generation.  This summer, fans of all ages will see the G.I. JOE franchise taken to the next level with the major motion picture release of G.I. JOE: THE RISE OF COBRA, on August 7, from Paramount Pictures and Spyglass Entertainment, in association with Hasbro.  The film focuses on an elite G.I. JOE team that uses the latest in next-generation spy and military equipment to fight the corrupt arms dealer DESTRO and growing threat of the mysterious COBRA organization.  Hasbro’s 2009 product line allows fans of all ages to capture the excitement of the movie and recreate it in their own homes.  The line features dozens of action figures, vehicles and playsets that long time G.I. JOE fans and a new generation of kids will want to add to their collection.  In addition to the exciting and expansive new toy line, Hasbro will have several props from G.I. JOE: THE RISE OF COBRA on display in its booth including the SNAKE EYES and STORM SHADOW movie costumes.