Like the fact that it’s getting smaller? HissCommander from The Terror Drome points out an interesting article on ToyDirectory.com which lays out some drastic changes that the largest retailer has been making in their toy departments nation wide. A smaller overall size, reflecting in a 25% decrease in overall stock. The writer hypothesizes that this will have some affect on the major manufacturers (such as Hasbro and Mattel), but will likely have severe, back-breaking impact on the smaller toy manufacturers.
Knowing Wal-Mart’s love of high profit, low-budget toys, one has to wonder whether G.I. Joe will be sacrificed in favor of the CORPS, or if the big budget movie will finally convince Wal-Mart that the Joe brand is a viable one going forward? Interesting times ahead.
Check out the article here.