As we stand on the eve of The Hub announcing Season 2 renewals, a critical Presidents Day marathon appears to have given G.I. Joe: Renegades a nice bump in the ratings, which will hopefully push it closer to renewal.
The Hub announced today double digit increases in ratings for their G.I. Joe: Renegades “Don’t Fade” marathon, which aired for 3 hours on Presidents’ Day. This is a good sign for the program, and hopefully will provide the additional incentive to get it renewed for a second season.
Click the “Read the Rest of this Entry” link below for the full press release, and thanks to The Terror Drome for the heads up.
PRESIDENTS DAY HOLIDAY PROGRAMMING EVENT ON THE HUB TV NETWORK DRIVES SIGNIFICANT GAINS WITH KEY TARGET AUDIENCES
Marathons of “Family Game Night,” “G.I. Joe Renegades” Deliver As Network Continues Ratings Momentum; Remains Leader in Co-Viewing
Los Angeles, Ca. – A special Presidents Day marathon of The Hub TV network’s popular original series “Family Game Night” and “G.I. Joe” delivered strong double and triple-digit gains week-to-week among key target audiences. The Hub, a television network for children and their families, is a joint venture between Discovery Communications and Hasbro, Inc.
On Presidents Day (Monday, February 21), The Hub presented a nine-hour block of back-to-back episodes of “G.I. Joe Renegades” (3 p.m. – 6 p.m. ET) and “Family Game Night” (6 p.m. – midnight ET). Both series are produced by Hasbro Studios.
Highlights of the holiday programming event include:
- The full nine-hour run of the event (3 p.m. – midnight ET) generated week-to-week delivery increases with key demos, including Kids 2-11 (+97%, 61,000), Kids 6-11 (+167%, 40,000), Adults 18-49 (+45%, 42,000), Persons 2+ (+61%, 122,000) and Households (+69%, 88,000).
- The back-to-back episodes of “G.I. Joe Renegades” produced week-to-week delivery increases with key demos, including Kids 2-11 (+62%, 47,000), Adults 18-49 (+220%, 32,000), Persons 2+ (+91%, 82,000) and Households (+88%, 62,000).
- The back-to-back episodes of “Family Game Night” produced week-to-week delivery increases with key demos, including Kids 2-11 (+113%, 68,000), Kids 6-11 (+308%, 53,000), Adults 18-49 (+23%, 48,000), Persons 2+ (+52%, 141,000) and Households (+66%, 101,000).
Other ratings highlights:
- In Total Day (for the week of 2/21-27), The Hub continued to register audience gains, with week-to-week delivery increases in key demos, including Kids 2-11 (+15%, 30,000), Kids 6-11 (+14%, 16,000), Adults 18-49 (+13%, 27,000), Women 18-49 (+17%, 14,000), Persons 2+ (+11%, 72,000) and Households (+14%, 50,000).
- In Prime Time (Mon-Sun 8P-11P) for the week, The Hub also continued to build audience with week-to-week delivery increases among Kids 2-11 (+22%, 39,000), Kids 6-11 (+50%, 30,000), Adults 18-49 (+41%, 48,000), Women 18-49 (+19%, 25,000), Persons 2+ (+25%, 114,000) and Households (+21%, 75,000).
- For the week, The Hub remained the top co-viewed network among all kid cable networks in Kids 2-11 and Adults 18-49. On The Hub, thirty five percent (35%) of Kids 2-11 watched with an Adult 18-49, out-performing all kids cable networks including Nickelodeon (25%), Disney Channel (21%) and Cartoon Network (22%).
Source: Nielsen; program based dayparts; most current; 2/21/11-2/27/11 vs. 2/14/11-2/20/11, growth by (000), cvg ratings where noted, co-viewing in NPower, L+7).
THE HUB is a multi-platform joint venture between Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) and Hasbro, Inc., (NASDAQ: HAS) with a goal of entertaining, enlightening, empowering and educating children and their families. The cable and satellite television network features original programming as well as content from Discovery’s library of award-winning children’s educational programming; from Hasbro’s rich portfolio of entertainment and educational properties built during the past 90 years; and from leading third-party producers worldwide. The Hub lineup includes animated and live-action series, specials and game shows, and the network extends its content through a robust and engaging online presence, www.hubworld.com. The Hub rebranded from Discovery Kids on October 10, 2010, and reaches approximately 60 million U.S. households. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.
I’m kinda hoping they’ll pull the plug on this beast. Perhaps give us a proper relaunch of the ARAH joes we’d all be excited for…
Yeah, the overly done storyline where the Joes and Cobra fight each other in huge open battlefields as if we still fight the way we did in WW2 or in the Korean War. Same old boring story and plot. Every Joe cartoon show and comic book has done that… talk about the GI Joe fans being boring themselves with little or no imagination at all.
Deal with it and stop whining
Nobody is putting a gun to head and making you watch it…
The same exact storyline an plot it not exciting at all… that’s been done to death and it would just be far more predictable of what’s going to happen.
You see when it comes to different alternative G.I. Joe worlds… there not all that different from the canon G.I. Joe world. I mean compared to the X-Men in “What Ifs” and other alternative realities like the “Age of Apocalypse”, G.I. Joe comics and other cartoon writer’s keep on doing the exact same storyline and plot.
The only real alternative realitie they have done is “Transformers Vs G.I. Joe” where with a 1932 timeline… and that’s it. So most G.I. Joe fans have never seen anything like Renegades, they are really just too boring who don’t give anything such as this a chance at all. But they’ll look the other way when it comes to G.I. Joe RoC… such dumb pathetic hypocrites